New Line Home Entertainment's The Lord of the Rings: The Two Towers had the best first day of any home video release this year as consumers grabbed more than 3.5 million combined VHS and DVD units. Day 1 gross consumer spending on sales and rentals was an estimated $60 million-$70 million.
Columbia TriStar Home Entertainment executives still claim to hold the all-time Day 1 home video sales record with Spider-Man, which sold through about 7 million combined DVD and VHS units to consumers and rental stores. "Spider-Man" is estimated to have generated more than $100 million in gross consumer spending on sales and rentals in its first day in release on November 1.
Meanwhile, first-day sales of The Simpsons: Season 3 double-disc DVD sold at a rate of 100% above Fox's Season 1 DVD release and about 20% ahead of the Season 2 box. The third season, released Tuesday, is estimated to have already sold through about 40% of its initial shipment of about 500,000 DVD units.
Thursday, September 17, 2009
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